Sunday, August 28, 2016

Giving Tuesday Campaign is a Great Way to Gain Support for your Non-Profit Organization


Many persons will state that they feel as if there is some sort of Holiday around every corner. Currently, the holiday season is slowly gaining an advantage; and becoming earlier and earlier as the years progress--or so it seems.

A worthwhile day comes to mind, labeled appropriately GivingTuesday. This is a one day yearly movement which is favorably focused on persons and organizations providing charity. The day, referred to as GivingTuesday increased substantially in way of donations. The growth spurt increased from $45.6 million in way of on-line donations in 2014 to an incredible figure of $116.4 million in 2015. The statistic is provided by Impact Lab.

GivingTuesday is making another appearance on November 29th of 2016. Many persons believe GivingTuesday 2016 will be the best year so far. It is not too early for an organization or corporation to begin planning for GivingTuesday. The following suggestions are provided in order that the charitable administrator may properly plan for GivingTuesday:

Tip Number One--The administrator must create a theme or story-line:

Any organization who has already thought about a holiday fundraising campaign is in luck in the implementation of GivingTuesday. The administrator may launch his or her plan on November 29th or even sooner. The best way to put his or her plan into action is by way of the GivingTuesday event. The day will give the not-for-profit the extra boost he or she requires in order to attain support for his or her fundraising goal.

The successful non-profit charity administrator is correct in thinking about GivingTuesday as he or she would any other fundraising campaign. The GivingTuesday event should not merely be classified as just one other twenty-four hour occasion. The GivingTuesday campaign is one where the administrator can provide his or her supporters with a story in order to properly cultivate its donors. It is important to create a true awareness about the mission of the charitable act.

Let us presume, an administrator is seeking a sponsor with respect to educational scholarships. The GivingTuesday campaign, let us say, provided thirty-five thousand dollars in order to cover the cost of education to the persons awarded with scholarships. The story, then, is that educational prospects are to be provided with the opportunity to continue their education, at a higher level, and subsequently accomplish a great deal. The followup activity of the administrator is to email donors providing each with stories of educational prospects who attained direct support. The potential, from a long-term standpoint, is that the donor relationship with the school's alumni association is increased. There is, too, always a need for scholarships for the next semester.

The administrator of the not-for-profit fund-raising activity is wise to take action.

Following are some actionable tasks and ideas he or she will wish to carry forth:

1) He or she is wise to make a determination as to whether he or she will integrate the GivingTuesday message into a campaign, already planned for the holiday season or if she or he wishes that the GivingTuesday campaign to be one that is a standalone endeavor, carried out at the end of the year.

2) The administrator is also wise to establish a goal with regard to his or her fundraising activity. As illustrated in the text above, it makes sense to provide prospective donors with a general message and an interesting story in order to capture donor interest.

3) For more intensity, the administrator will wisely establish a campaign theme which can continue past the date of the GivingTuesday date of November 29th. The best approach is to continue well past November 29th in the continuation of the engagement; and well into the springtime.

Tip Number Two--The non-profit administrator is right in using the GivingTuesday resources:

The campaign of GivingTuesday is known for its positive resources, designed to assist non-profit corporations in way of the GivingTuesday event. The preceding fact is true whenever the not-for-profit begins its work.

The GivingTuesday program provides the not-for-profit administrator with dozens and dozens of resources. The site provides two years of results, case studies and other interesting data. The tools area provides the not-for-profit administrator with plenty of ideas, branded materials and videos plus more. The site administrator updates the blog, too, with excellent examples from other not-for-profit organizations who have actively participated in the GivingTuesday movement. 

The community of the organization generally can provide the not-for-profit administrator with a useful list of supporters. The supporters and donors of the not-for-profit organization are useful in spreading the word about the GivingTuesday event. 

Once the not-for-profit organization's donors participate by getting the word out about the organization's fundraising intentions, those same supporters are much more likely to give generously on the date of the GivingTuesday event. It is reasonable too, for the leader of the not-for-profit fundraising activity to ask each donor why it is each wishes to support the organization's cause on GivingTuesday. The stories of donors, then, can be used as a mechanism of inspiration for other donors. The preceding is a way to generate a call to action. 

Tip Number Three--The not-for-profit administrator is in a great position to get started immediately for a GivingTuesday fundraising event: 

The following elements of action, are further suggested, in order that the not-for-profit administrator may get his or her charitable GivingTuesday event underway. 

Actionable items:

1) The administrator will wish to join the GivingTuesday campaign as its partner. In doing so, he or she is afforded with useful updates and information right away.

2) The not-for-profit administrator is acting reasonably by setting a date to begin talking to his or her communal members about GivingTuesday. The information needs to be shared with the organization's community in order that its members may assist the organization and the not-for-profit administrator in properly reaching the financial goals of the not-for-profit corporation. 

3) The not-for-profit administrator will wish to read about other GivingTuesday campaigns in order to attain various fund-raising concepts and ideas. If you want to know more about giving tuesday campaigns come visit us at our site.